3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than creative. Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid of data collection. As a marketer of your own business, you need to be careful not to let data mining and retargeting scare off your target audience… let alone be afraid to use it yourself.
Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later. 3 Steps for Successful Data Mining & Retargeting If done correctly these marketing techniques can reduce customer acquisition costs and improve conversions and sales. You should: 1. Be targeted. You can’t message everyone in the same way. If someone abandons their cart, they need different messaging than a visitor who landed on the homepage. 2. Build confidence. Whether it’s making return policies clearer or assuring customers you’ll never share their data, generate trust. 3. Go pro. There’s much more to data mining and retargeting than I can cover here. Our team can help you build an effective retargeting campaign that gets results!