All posts by apptech

Is Tinder Really the Best Choice Out There ?

Tinder is the app that brought a series of innovations to the world of internet dating. This is the app that creat-ed the whole swipe concept and rose it to prominence. The apps that followed its example are numerous. Most of them simply imitated Tinder and tried to get a piece of the pie from it. The reality is that Tinder is still one of the most popular hookup apps out there but let’s see if it really is the best choice you can find out there. In our opinion Tinder is like Arsen Wenger of dating apps. Back in 1996 when Wenger took over the coaching department of Arsenal football was a totally different game than it is today. It was he that brought many inno-vations and changed English football. He made changes in every aspect of the player’s lives and way of train-ing. His innovations led Arsenal to a really successful era with the highest point the undefeated championship of 2004. This was the pinnacle of his career as a coach and his tactics were admired by everyone. This is when the problem begins, everyone started copying his work and the way he treated football as an art.

It didn’t take them long to reach his level and that is when Arsen was left behind. He had nothing new to give to his favorite sport and team and Arsenal was left behind. Since then they haven’t won another Premier League title. The same exact thing is what happened with Tinder. The notable app brought forth a bunch of innovations and changed the world of online dating. Then its competitors started copying its techniques and some of them even evolved them to the next level while adding new stuff. The thing with the internet is that it is constantly evolving and it evolves really fast. If you make the mistake and take something for granted when you are left behind. This is what happened with Tinder while it changed the world of online dating forever, it didn’t evolve much after that and this is exactly what some of its competitors did. They copied Tinder’s successful innovations and made them better.

Answering the title question we would like to say that the answer is simple and it comes in one word “no”. Tinder is no longer the best option you have when it comes to online dating. Nowadays, it is full of fake or abandoned profiles and it gives little chance to people to find what they are looking for. If you want to have any real chances to meet someone there are much better apps out there that can give you your chance.

Why you must get a loyalty app on mobile platform for your business


Computers Mobile has developed so quickly that it is currently the main digital platform for the people in age group. As far as 62% of aggregate digital media activity is from tablets and cell phones consolidated, 54% of that activity is from apps alone, as indicated by many surveys conducted by the companies today. What are the advantages to having an app? As mobile marketing keeps on developing, an ever increasing number of businesses are getting on board with mobile loyalty app to associate with “in a hurry” consumers, drive more traffic, create rehash business, increment sales through better product promotion, and in particular, be accessible to their customers, on their mobile devices, 24×7. Having an app for your business takes marketing endeavors to an unheard of level. Apps are not only for colossal organizations like the big names in the market any longer.

Medium and independent ventures are currently increasing their marketing strategies and growing their client reach with mobile apps. Why not use the technology? The present innovation has given us the whole world readily available! Mobile telephones have rendered pay telephones and most landlines out of date since we can take them with us wherever we go. That gives businesses a gigantic marketing advantage. How about we take a gander at the advantages a mobile app offers your business and your customers: •Fortifies your brand and builds your visibility on mobile devices •Assembles relationships and loyalty with your customers •Creates rehash business with app devices like coupons and loyalty cards •Upgrades interpersonal interaction strategies and associates you with “in a hurry” consumers •Builds sales with push notifications and your products/administrations are effortlessly accessible to your customers 24×7 •One touch access to your contact data as well as quick appointment setting for your customers •An app is more effectively accessible and loads quicker than a site •Increment client commitment and offer some incentive Why a mobile app is better than a website The main concern is that a customer loyalty app loads and works significantly speedier! It takes one moment to dispatch while a site can take essentially more, particularly if the mobile client has terrible group.

Mobile streamlined websites fill a critical business need however they don’t swap the requirement for apps. We should take a look at a next to each other correlation: • Mobile apps give you relatively moment access to the substance you require, websites don’t • Mobile apps appear in the app stores, websites don’t • Mobile apps can keep your business in coordinate contact with your customers through pop-up messages, websites don’t • Mobile apps are constantly unmistakable on the home screen of your mobile gadget, websites are not generally obvious Conclusion Do you see the power that mobile marketing apps bring to the table? With highlights like message pop-ups, you can right away achieve your customers with substantially less time and exertion than snail mailing sales ads, also, altogether less promoting costs. Be that as it may, the greatest advantage a mobile app brings to the table your business is return on investment.

Maximizing Your Marketing with Data Mining & Retargeting


 
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than creative. Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid of data collection. As a marketer of your own business, you need to be careful not to let data mining and retargeting scare off your target audience… let alone be afraid to use it yourself.

First Things First…What is Data Mining? Data mining is extracting and analyzing data from a larger set of raw data. For example, retail stores look at items a customer browsed in order to suggest related products. Mobile providers use data such as customer service interactions to predict who is likely to leave the company (known as ‘churn’) then target them with incentives to stay. What is Retargeting? Retargeting, or remarketing, is a technique to bring people who have left your website or mobile app back to it. This is done by putting a simple Javascript code on your site and when a new visitor arrives, the code drops an anonymous browser cookie. The cookie is stored on the user’s computer while they browse, allowing you to ‘follow’ them online and show them your ads. Retargeting Examples: • A tech website displays and ad for the laptop you looked at when on their site, as you move on to read your favourite blog. • A travel site shows you limited-time discounted flights after you’ve left their site and moved on to shop for shoes. By using data mining to retarget interested consumers, businesses can be ultra focused when it comes to serving their target market the most relevant ads.

Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later. 3 Steps for Successful Data Mining & Retargeting If done correctly these marketing techniques can reduce customer acquisition costs and improve conversions and sales. You should: 1. Be targeted. You can’t message everyone in the same way. If someone abandons their cart, they need different messaging than a visitor who landed on the homepage. 2. Build confidence. Whether it’s making return policies clearer or assuring customers you’ll never share their data, generate trust. 3. Go pro. There’s much more to data mining and retargeting than I can cover here. Our team can help you build an effective retargeting campaign that gets results!